Niimi Reiji is a huge fan of a widely popular mahou shoujo TV animation series "Magical Girl ☆ Charming Luluna". One day he died while saving his friend's daughter and suddenly reincarnated in another world, but in the form of a magical wand! He meets a girl similar to "Luluna" his favorite character, and with his magic power transformed (forced) her into a "Magical Girl".
The saga of a magical girl and her magical (physical) power in another world start!